Abstract landscape painting
COMMERCIAL TOOL
FOR ARTISTS FREE
APPROX. 8 MINUTES

THE CREATIVE
REVENUE DIAGNOSTIC

STOP GUESSING WHAT YOUR ART BUSINESS NEEDS.

You probably don’t need another list telling you to post more, build an email list, make prints or find a gallery.

You need to know what is actually happening around your work.

The Creative Revenue Diagnostic looks at the evidence already there and helps you understand five things:

01
Market Proof
Is there evidence that people actually want the work?
02
Market Understanding
Do you understand what people respond to and why it matters?
03
Reach
Are enough of the right people actually seeing the work?
04
Buying Path
Can somebody move easily from interested to buyer?
05
Commercial Direction
Are your efforts building towards something, or pulling in five directions at once?
Then you’ll get a personal commercial read on where you are now, what the evidence is already telling you and the thing most worth paying attention to next.

This is not a scorecard. There is no perfect result.
TAKE THE DIAGNOSTIC →
FREE · ABOUT 8 MINUTES · PERSONAL RESULT

This is for you if...

  • Market Proof
    Is there evidence that people want the work?
  • Market Understanding
    Do people understand what they’re looking at — and why it matters?
  • Reach
    Are enough of the right people seeing it?
  • Buying Path
    Can someone move easily from interested to buyer?
  • Commercial Direction
    Are your efforts building toward something — or pulling in five directions at once?

At the end, you’ll get a personal commercial read on where you are now, what the evidence suggests, and what deserves your attention next.

It’s free. It takes about 8 minutes.

TAKE THE DIAGNOSTIC

THIS IS NOT YOUR SCORECARD

  • Market Proof
    Is there evidence that people want the work?
  • Market Understanding
    Do people understand what they’re looking at — and why it matters?
  • Reach
    Are enough of the right people seeing it?
  • Buying Path
    Can someone move easily from interested to buyer?
  • Commercial Direction
    Are your efforts building toward something — or pulling in five directions at once?

At the end, you’ll get a personal commercial read on where you are now, what the evidence suggests, and what deserves your attention next.

It’s free. It takes about 8 minutes.

START NOW

WHO AM I?

I’m Francesca Salvini.

I’ve spent 25+ years in marketing and commercial strategy, helping businesses work out what actually drives sales and what is just noise.

I’m also a working artist, so I know how different all of that feels when the thing you’re selling is something you’ve made yourself.

This diagnostic sits somewhere between the two.

Proper commercial thinking, built for artists.

No generic “post more” advice. No pretending everybody needs the same thing.

I think that’s enough. It gives credibility without turning into a biography or a “look how qualified I am” section.